There could not have been a safer bet when it began in 1969 than that “Sesame Street” would be embraced by children, parents, and educators. Children loved it because they were raised on television commercials, which they intuitively knew were the most carefully crafted entertainments on television. To those who had not yet been to school, even to those who had just started, the idea of being taught by a series of commercials did not seem peculiar. And that television should entertain them was taken as a matter of course.
Parents embraced “Sesame Street” for several reasons, among them that it assuaged their guilt over the fact that they could not or would not restrict their children’s access to television. “Sesame Street” appeared to justify allowing a 4- or 5-year-old to sit transfixed in front of a television screen for unnatural periods of time. Parents were eager to hope that television could teach their children something other than which breakfast cereal has the most crackle. At the same time, “Sesame Street” relieved them of the responsibility of teaching their preschool children how to read--no small matter in a culture where children are apt to be considered a nuisance.
They could also plainly see that in spite of its faults, “Sesame Street” was entirely consonant with the prevailing spirit of America. Its use of cute puppets, celebrities, catchy tunes, and rapid-fire editing was certain to give pleasure to the children and would therefore serve as adequate preparation for their entry into a fun-loving culture.
As for educators, they generally approved of “Sesame Street,” too. Contrary to common opinion, they are apt to find new methods congenial, especially if they are told that education can be accomplished more efficiently by means of the
new techniques. (That is why such ideas as “teacher-proof” textbooks, standardized tests, and, now, microcomputers have been welcomed into the classroom.) “Sesame Street” appeared to be an imaginative aid in solving the growing problem of teaching Americans how to read, while, at the same time, encouraging children to love school.
We now know that “Sesame Street” encourages children to love school only if school is like “Sesame Street.” Which is to say, we now know that “Sesame Street” undermines what the traditional idea of schooling represents.
Whereas a classroom is a place of social interaction, the space in front of a television set is a private preserve. Whereas in a classroom, one may ask a teacher questions, one can ask nothing of a television screen. Whereas school is centered on the development of language, television demands attention to images. Whereas attending school is a legal requirement, watching television is an act of choice. Whereas in school, one fails to attend to the teacher at the risk of punishment, no penalties exist for failing to attend to the television screen. Whereas to behave oneself in school means to observe rules of public decorum, television watching requires no such observances, has no concept of public decorum. Whereas in a classroom, fun is never more than a means to an end, on television it is the end in itself.
Yet “Sesame Street” and its progeny, “The Electric Company,” are not to be blamed for laughing the traditional classroom out of existence. If the classroom now begins to seem a stale and flat environment for learning, the inventors of television itself are to blame, not the Children’s Television Workshop. We can hardly expect those who want to make good television shows to concern themselves with what the classroom is for. They are concerned with what television is for.
This does not mean that “Sesame Street” is not educational. It is, in fact, nothing but educational--in the sense that every television show is educational. Just as reading a book--any kind of book--promotes a particular orientation toward learning, watching a television show does the same. “The Little House on the Prairie,” “Cheers,” and “The To0lnight Show” are as effective as “Sesame Street” in promoting what might be called the television style of learning. And this style of learning is, by its nature, hostile to what has been called book learning or its handmaiden, school learning.
If we are to blame “Sesame Street” for anything, it is for the pretense that it is an ally of the classroom. That, after all, has been its chief claim on foundation and public money. As a television show, and a good one, “Sesame Street” does not encourage children to love school or anything about school. It encourages them to love television.
Moreover, it is important to add that whether or not “Sesame Street’’ teaches children their letters and numbers is entirely irrelevant. We may take as our guide here John Dewey’s observation that the content of a lesson is the least important thing about learning. As he wrote in Experience and Education: “Perhaps the greatest of all pedagogical fallacies is the notion that a person learns only what he is studying at the time. Collateral learning in the way of formation of enduring attitudes ... may be and often is more important than the spelling lesson or lesson in geography or history. ... For these attitudes are fundamentally what count in the future.”
In other words, the most important thing one learns is always something about how one learns. As Dewey wrote in another place, we learn what we do. Television educates by teaching children to do what television viewing requires of them. And that is as precisely remote from what a classroom requires of them as reading a book is from watching a stage show.
Although one would not know it from consulting various recent proposals on how to mend the educational system, this point--that reading books and watching television differ entirely in what they imply about learning--is the primary educational issue in America today. America is, in fact, the leading case in point of what may be thought of as the third great crisis in Western education.
The first occurred in the 5th century B.C., when Athens underwent a change from an oral culture to an alphabet-writing culture. To understand what this meant, we must read Plato. The second occurred in the 16th century, when Europe underwent a radical transformation as a result of the printing press. To understand what this meant, we must read John Locke. The third is happening now, in America, as a result of the electronic revolution, particularly the invention of television. To understand what this means, we must read Marshall McLuhan.
We face the rapid dissolution of the assumptions of an education organized around the slow-moving printed word, and the equally rapid emergence of a new education based on the speed-of-light electronic image. The classroom is, at the moment, still tied to the printed word, although that connection is rapidly weakening. Meanwhile, television forges ahead, making no concessions to its great technological predecessor, creating new conceptions of knowledge and how it is acquired. One is entirely justified in saying that the major educational enterprise now being undertaken in the United States is not happening in its classrooms but in the home, in front of the television set, and under the jurisdiction not of school administrators and teachers but of network executives and entertainers.
I don’t mean to imply that the situation is a result of a conspiracy or even that those who control television want this responsibility. I mean only to say that, like the alphabet or the printing press, television has by its power to control the time, attention, and cognitive habits of our youth gained the power to control their education.
This is why I think it accurate to call television a curriculum. As I understand the word, a curriculum is a specially constructed information system whose purpose is to influence, teach, train, or cultivate the mind and character of youth. Television, of course, does exactly that, and does it relentlessly. In so doing, it competes successfully with the school curriculum. By which I mean, it damn near obliterates it.
Television’s principal contribution to educational philosophy is the idea that teaching and entertainment are inseparable. This entirely original conception is to be found nowhere in educational discourse, from Confucius to Plato to Cicero to Locke to John Dewey. In searching the literature of education, you will find it said by some that children will learn best when they are interested in what they are learning. You will find it said--Plato and Dewey emphasized this--that reason is best cultivated when it is rooted in robust emotional ground. You will even find some who say that learning is best facilitated by a loving and benign teacher. But no one has ever said or implied that significant learning is effectively, durably, and truthfully achieved when education is entertainment.
Education philosophers have assumed that becoming acculturated is difficult because it necessarily involves the imposition of restraints. They have argued that there must be a sequence to learning, that perseverance and a certain measure of perspiration are indispensable, that individual pleasures must frequently be submerged in the interests of group cohesion, and that learning to be critical and learning to think conceptually and rigorously do not come easily to the young but are hard-fought victories. Indeed, Cicero remarked that the purpose of education is to free the student from the tyranny of the present, which cannot be pleasurable for those, like the young, who are struggling hard to do the opposite--that is, accommodate themselves to the present.
Television offers a delicious and original alternative to all of this. We might say there are three commandments that form the philosophy of the education which television offers. The influence of these commandments is observable in every type of television programming--from “Sesame Street” to the documentaries of “Nova” and “The National Geographic” to “Fantasy Island” to M.T.V. The commandments are as follows:
Thou shalt have no prerequisites.
Every television program must be a complete package in itself. No previous knowledge is to be required. There must not be even a hint that learning is hierarchical, that it is an edifice constructed on a foundation. The learner must be allowed to enter at any point without prejudice. This is why you shall never hear or see a television program begin with the caution that if the viewer has not seen the previous programs, this one will be meaningless. Television is a nongraded curriculum and excludes no viewer for any reason, at any time. In other words, in doing away with the idea of sequence and continuity in education, television undermines the idea that sequence and continuity have anything to do with thought itself.
Thou shalt induce no perplexity.
In television teaching, perplexity is a superhighway to low ratings. A perplexed learner is a learner who will turn to another station. This means that there must be nothing that has to be remembered, studied, applied, or, worst of all, endured. It is assumed that any information, story, or idea can be made immediately accessible, since the contentment, not the growth, of the learner is paramount.
Thou shalt avoid exposition like the 10 plagues visited upon Egypt.
Of all the enemies of television teaching, including continuity and perplexity, none is more formidable than exposition. Arguments, hypotheses, discussions, reasons, refutations, or any of the traditional instruments of reasoned discourse turn television into radio or, worse, third-rate printed matter. Thus, television teaching always takes the form of storytelling, conducted through dynamic images and supported by music. This is as characteristic of “Star Trek” as it is of “Cosmos,” of “Diff’rent Strokes” as of “Sesame Street,” of commercials as of “Nova.” Nothing will be taught on television that cannot be both visualized and placed in a theatrical context.
The name we may properly give to an education without prerequisites, perplexity, and exposition is entertainment. And when one considers that save for sleeping there is no activity that occupies more of an American youth’s time than television viewing, we cannot avoid the conclusion that a massive reorientation toward learning is now taking place.
