K-12 Marketing Solutions

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Strategic solutions for impactful results
Best-in-class design.
Sophisticated data capabilities.
Unique 1st party data.

This is what fuels our campaigns. We've created a powerful and diverse suite of marketing solutions designed to help you reach your marketing goals.

Your Needs, Our Solutions

From lead gen to content distribution to brand awareness, content alignment and direct response, it’s all here.

EdWeek's Best Kept Secret: Our Custom Research Projects

Companies, non-profit organizations, and colleges and universities partner directly with EdWeek's internal Research Center for a variety of reasons including:
Gaining insights into the purchasing process among K-12 leaders.
Comparing your brand's perception to that of competitors.
Assessing the impact of new strategies and tactics for business growth.
Identifying trends shaping product development, sales, and marketing.

The topics that matter most to your organization

Our deep expertise in K-12 spans across all topic areas. In 2020 our newsroom and research center produced nearly 3,000 pieces of original content. Topics include everything from mathematics to equity and diversity, school climate and safety.

Subject matter runs the gamut allowing you to align your marketing to the topics that matter most to your company's offerings. Here are just a few of our most popular topics:
Social-Emotional Learning
Mental health, SEL instruction, schoolwide culture, practices and policies
Student Engagement
Keeping students and teachers motivated, with a focus on hybrid and remote learning styles and personalized learning
Classroom Technology
Everything from remote and hybrid solutions to assessment products, professional development and more
Reading & Literacy
Using data to inform writing instruction, writing and writing with English learners, strategies for instruction

Our 2025-26 Editorial Calendar Is Here!

From special reports and videos to interactive events and webinars, EdWeek engages the K-12 decision-makers you need to reach—covering AI, reading, math, edtech, and more. Align your marketing strategy with the topics that matter most. Now’s the time to make your move.