The leaders of three ed-tech companies talk about the challenges of working with K-12 schools and how they expect to see the marketplace evolve in the future.
Ed-Tech CEOs Speak Out
The leaders of three ed-tech companies talk about the challenges of working with K-12 schools and how they expect to see the marketplace evolve in the future.
"I'm so energized and optimistic about where our public schools are headed. A lot of it's because of what's happening with education technology and the impact it has. You're seeing great pockets of instruction and improved student outcomes.... We're finally giving teachers the tools to excite and engage kids."
"My view is that you have to earn your stripes. You have to be worthy of the trust of the school. They're making a pretty significant commitment when they bring in your technology or services to the classroom. They don't want their kids to be lab rats. They want research to show it's efficacious."
"The biggest thing you need to do as a company is understand schools' pain points....You can build a gorgeous product, it can be research-proven to be effective, but if it is not easy for teachers to use in the classroom, if it doesn't fit the kind of work that they are doing, it is all for naught."
Reporting: Kevin Bushweller and Michele Molnar | Photos: Courtesy and Emile Wamsteker | Design: Megan Garner
Sign Up for The Savvy Principal
Get our weekly newsletter just for principals.
Reprints, Photocopies and Licensing of Content
All content on Education Week's websites is protected by copyright. No part of this publication shall be reproduced, stored in a retrieval system, or transmitted by any means, electronic or otherwise, without the written permission of the copyright holder. Readers may make up to 5 print copies of this publication at no cost for personal, non-commercial use, provided that each includes a full citation of the source. For additional print copies, or for permission for other uses of the content, visit www.edweek.org/help/reprints-photocopies-and-licensing-of-content or email reprints@educationweek.org and include information on how you would like to use the content. Want to seamlessly share more EdWeek content with your colleagues? Contact us today at pages.edweek.org/ew-for-districts-learn-more.html to learn about how group online subscriptions can complement professional learning in your district or organization.