School & District Management

Meet the Principals of TikTok: 2022 Edition

By Marina Whiteleather — October 07, 2022 1 min read
  • Save to favorites
  • Print
Smiling prinicpal with text Morning in the life of an early childhood prinicpal

The video-sharing app TikTok isn’t going away anytime soon, and if anything, it’s growing in influence in and out of the classroom.

Educators and school leaders turn to social media not only to connect with their K-12 communities but to share their missions and insights on the profession.

Two years ago, we showcased several school leader creators on TikTok, and now even more educators are flocking to the platform to share advice, laughs, or just show off their school spirit.

Here are 6 fun principal follows to check out next time you’re scrolling through TikTok.

@the_tiktok_principal

This principal uses TikTok to share authentic glimpses into his personal life as a self-proclaimed “embarrassing dad” and an avenue to show his K-12 community how he’s advocating for them behind the scenes.

@nacho.average.principal

Her handle says it all. She leverages her TikTok to speak directly to her teachers and to support them, whether it’s getting them supplies from her wish list or sharing words of encouragement.

@principal_mommy

@principal_mommy Principal Mommy Chronicles: Morning in the Life of an Early Childhood Principal #morninginthelife #paulquinn #vlog #principalsoftiktok #harlemchildrenzone ♬ Roxanne - Instrumental - Califa Azul

We’ve brought you a rundown of a typical day in the life of a principal before, but @principal_mommy invites everyone to join her as she tackles a busy day as an early childhood principal. Follow her for unfiltered advice for other school leaders and friendly reminders that even principals live for the weekend.

@coachmarra

@coachmarra Tiktok has inspired me to do fun things 🤣 Loving the new role as an AP #fyp #tiktok #teachersoftiktok #principalsoftiktok ♬ original sound - Andrea Marra

This middle school assistant principal isn’t afraid to use TikTok to boost school culture. She even turns to the platform for inspiration, hopping on popular trends to spread some joy. She doesn’t do it alone, though; she’s sure to bring her AP bestie along for the fun.

@nickholtvluwver

This elementary school principal is known to get the whole school involved in his TikToks, and uses the videos to connect with his students. Follow him for a humor-filled look at how principals are surviving and thriving this school year.

@average_principal

Principals looking for #relatable content or a safe space to vent? Look no further than @average_prinicipal. She uses her page to answer questions or comments, to share more of her perspective and advice, and to support other principals.

Events

This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
Student Well-Being Webinar
Attend to the Whole Child: Non-Academic Factors within MTSS
Learn strategies for proactively identifying and addressing non-academic barriers to student success within an MTSS framework.
Content provided by Renaissance
Classroom Technology K-12 Essentials Forum How to Teach Digital & Media Literacy in the Age of AI
Join this free event to dig into crucial questions about how to help students build a foundation of digital literacy.

EdWeek Top School Jobs

Teacher Jobs
Search over ten thousand teaching jobs nationwide — elementary, middle, high school and more.
View Jobs
Principal Jobs
Find hundreds of jobs for principals, assistant principals, and other school leadership roles.
View Jobs
Administrator Jobs
Over a thousand district-level jobs: superintendents, directors, more.
View Jobs
Support Staff Jobs
Search thousands of jobs, from paraprofessionals to counselors and more.
View Jobs

Read Next

School & District Management Quiz Quiz Yourself: How Much Do You Know About The Principal Persona?
The principal is a key player when it comes to purchasing. Test your knowledge of this key buyer persona and see how your results stack up with your peers.
School & District Management Private School Enrollment Is on the Rise. What’s Going On?
More than 4 in 5 U.S. children attend public school—but the percentage has dropped slightly as private schools have gained enrollment.
School Bus on american country road in the morning.
Maksymowicz/iStock/Getty
School & District Management Video How This Principal Got His Groove Back, and 3 Tips for Others
Kambar Khoshaba, a high school principal, shares strategies to revive school leaders' morale.
3 min read
morale 1318638817 04
Nuthawut Somsuk/iStock/Getty
School & District Management Nominate Inspiring District Leaders for EdWeek’s 2025 Leaders To Learn From
Education Week is looking for outstanding district leaders to profile for our 2025 Leaders to Learn From report.
2 min read
Photograph collage of 6 of the EdWeek Leaders To Learn From
The 2024 Leaders to Learn From, from left to right starting at the top, are Jun Kim, director of technology for Moore County Public Schools in Oklahoma; Sharon Bradley, director of family and community engagement for the Plano Public Schools in Texas; Kate Maxlow, director of curriculum and instruction for the Hampton City Schools in Virginia; Aleesia Johnson, superintendent of the Indianapolis Public Schools; Ana Pasarella, director of family and community engagement for the Alvin Independent School District in Texas; and LeAnn Kittle, executive director of sustainability for the Denver Public Schools.